Tuesday, 12 October 2010

Remember 1978?

Love this - Ducati's Monster Logomania that lets you change the look of a Monster in around 10 minutes. You can match your Monster to a whole range of past classics, from the black and gold Darmah/900SS combo seen here, back to a fantastic Mach 1 or 100 Sport colour scheme. Pure class.

What's really brave is that each kit uses the Ducati font and badging of the era - these day's the marketing gurus fret endlessly about the brand, and worry that people are dumb enough to get distracted by a bit of history. Now how about an SCR Scrambler with chrome tank panels and a proper badge instead of a sticker?

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