Ducati have just released prices for the new Scrambler. They look to be priced to sell by the shedload, undercutting not only the far less powerful Moto Guzzi V7 but even Ducati's own Monster 696.
The Icon in red is £6895 (oddly an extra £100 for the yellow bike) while the Full Throttle, Urban Enduro and Classic are £7995. Presumably they'll be a PCP deal that will make them the most affordable Ducati ever. Delivery starts in January and UK bikes will be built in Bologna. However the bike is also being built at Ducati's new factories in Brazil and Thailand, so who knows what the future holds.