Is Federico Minoli on his way back to Ducati? Because the new Scrambler has his fingerprints all over it. He always understood Ducati needed an affordable, youthful entry level model starting with –as he put it – the gift of the Monster when he took charge of Ducati, and pushing through Pierre Terblanche’s Hypermotard against the wishes of others. Minoli realised that Ducati couldn’t just be driven by racing and fine engineering; there had to be something for other fans of the brand. And the Scrambler ticks all those boxes
Ducati also say the Scrambler will be launched at World Ducati Week (18-20 July - that's a week?) with a beach party on the Friday evening. It will also be promoted using Ducati factory staff – another Minoli legacy, from his insistence that everyone in the factory learnt to ride and were passionate about Ducati rather than seeing their employment as just a job. Yes, this could just be a flywheel effect, although to see it still spinning seven years after Minoli was squeezed out seems unlikely. But there’s one final aspect to the Scrambler launch that is pure Minoli – the surf board and beach thing. Federico was an early admirer of Deus ex Machina – who mix surf and custom bike culture so successfully – and it was Minoli who was behind Deus’s flagship Milan store.
Everyone who’s seen the Scrambler loves it. Some are even saying it could cost as little as 7500 Euro, so maybe under £7k in the UK. I’ll have an orange one please.