Thursday, 6 October 2011

Steve Jobs RIP

Though I'm not a Mac-man (where's the bloody right-click?) and more of a vinyl fan than an ipodder, I've still always really admired Steve Jobs - his interest in calligraphy led to all the fonts computer users (and so magazine readers) take for granted, so his influences go way beyond Apple products. Most of all though I admired his creativity and determination to make the world a better place. This came from true flashes of genius - for instance, when he took over Pixar the plans to have three buildings (one for creatives, one for boffins and one for..oh, I forget: say admin) were scrapped at great expense to have a single building with all the toilets in the centre. Jobs figured this was where people would bump into each other, get chatting and come up with new ideas.

More importantly he believed you should believe in what you do: that's why Benzina exists. So of course, Jobs was one of us; too cool to go mainstream, I love the pic of him on his old Beemer. Steve Jobs, RIP: the world needs more like you.

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