Tuesday, 27 September 2011

Ducati launch party

Lucky enough (really lucky enough) to get invited to Ducati UK's launch party for their new Silverstone base. Tail end of man-flu meant I really didn't feel up to much, but boy am I glad I went. Plenty of bikes to take out on track (though watching the - ahem - range of riding abilities on show plus my enfeebled state I left my leathers in the car: I know, I know...) and remarkably only one crash - a famous racer gate crashed a friend who then 848 Dark crashed as thanks: I have never seen anyone's pride so severely beaten up, although the 848 survived surprisingly well.
Then it was back to the shiny new HQ for fizz and nibbles, rubbing shoulders with familiar faces and some worrying wealthy looking people all of whom had heard of Valentino Rossi. A brief ceremony by Gabriele del Torchio, President and CEO of Ducati and Derek Warwick president of the British Racing Drivers' Club (also Silverstone based)and then it was time for the band...and to take my dripping nose home
What was impressive was the sense of confidence - Ducati are the fastest growing 500cc+ brand in the UK and the massive gamble of the Diavel has paid off. Gabriele was promising they'd get Rossi and MotoGP sorted, and Carlos Checca's run in world supers makes you believe they can do it. When I first fell for Ducati it looked like the Japanese would crush them into the history books. And last night, some forty years later, I wondered at how fortunes can change - just click on the bottom pic for more photos


Ducati launch party

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