Sunday, 18 November 2012
Temptation
Well the reaction to me saying "No more" has been remarkable; problem seems to be I was undercharging, especially given more copies go to the US and Down Under than the UK - postage overseas is five-fold what it is inland, so pro-rata a rise in the cover price wouldn't make copies much more expensive than they currently are outside the UK. Biggest mistake was listening to the people who said "drop the price and you'll sell four times as many copies". Guess what? The same people came back for more, but those who didn't share our passion for Latin motorcycles still weren't interested...
So I might (next year, when the book is finished) do three issues a year at 120 pages (currently 88) in the issue 9 and 10 format but at double the cover price; dramatically reduces the work in mailing/stock-keeping/publishing but keeps the same volume of stories. Still very much an idea in progress...
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I think its called elasticity of demand. What are the substitutes for a Magazine like this.....
ReplyDeleteA race to the bottom is never a good idea, especially for a high quality, niche product.
ReplyDeleteI sincerely hope you go ahead with the plan...
Looking forward to reading more of your passion
ReplyDeleteCouldn't agree more. I would be happy to pay twice as much…especially if the magazine/book didn't disassemble itself. The photography and graphics are unmatched and the writing is substantially better than any other similar publication. Just keep me in the loop. I will buy whatever you publish…
ReplyDeleteMiguel