Thursday, 8 November 2012
better to have loved and lost
After much heart-searching, I have decided that benzina #10 will be the final issue, for now at least.
The reasons for the decision are many: subscription numbers don't really add up, and huge increases in postal costs haven't helped with attempts at making even a modest profit. But mainly it's the time it steals from family, book writing (which does pay) and actually riding. I spent most of a week in Italy chasing stories by racking up miles in a rental car on the Autostrada, when I'd rather have been riding along the coast roads. That was when I started wondering about the future, because producing the magazine feels less and less about riding and getting scoops, and more about chasing (admittedly unpaid!) contributors, checking grammar and dealing with the logistics of production and distribution. In essence I wasn't looking forward to sitting down at the computer to get issue 11 rolling. Without enthusiasm there cannot be the sort of magazine people would want to buy or contribute to, so I'd rather go out on a high - which I hope issue 10 was.
So thank you for your support and hopefully you've enjoyed the ride. Highlights for me have been talking to heroes like Cook Neilson, Pat Slinn, Keith Martin and Giancarlo Morbidelli, and access to places like the Guzzi factory. And the very kind support from subscribers especially; very much appreciated.
And please tell people that back issues are still available - who knows, if they sell out perhaps benzina will return
Subscriptions will be refunded pro-rata over the next 7-10 days; sorry, it takes forever in Paypal if the payment's made over 60 days ago. And there doesn't seem to be a way with Paypal to refund payments made by credit cards, so it will have to be by cheque, as with those who have paid by cheque or cash. Any concerns, please get in touch