Saturday, 14 August 2010

Passion

You absolutely must own this - a new DVD, pretty much a labour of love by the firm's curator Livio Lodi - "Ducati - the story." Just watch a clip here and then order via your nearest Ducati dealer. Unbelievably they're only available to special offer, and not cheap at £29.95, but then hardly anyone seems to understand customer relationships anymore. But that might be a view formed by the book I'm reading at the minute

2 comments:

  1. Tell us more... I loved alot of the footage in the clip. But the words sounded like advertising to me... is the rest of the video so sycophantic?

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  2. Sycophantic? Oh yes, the voice overs and vox-pops are pure adulation. Watch it with the sound off and something like Florence+the Machine or Bob Seager live on the CD player. Then just enjoy the old time racers fly by walls, houses, and trees to appreciate what a sanitised, cynically world we now live in - which ironically gets us DVDs like this

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